Jewish Holidays, Pesach

How to Make a Shmurah Matzah—JTA’s Visit to Manischewitz

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With only a week left before Passover, it’s crunch time at the state-of-the-art Manischewitz shmurah matzah factory in Newark, N.J.

What’s a shmurah matzah? It’s matzah made in a highly supervised baking process — even moreso than regular matzah — that takes 18 minutes or less from the moment the wheat mixes with water until the final product is ready.

This past year, the Manischewitz company allowed JTA to observe the special process during a shmurah matzah run.

This post was written by

Rafael (Rafi) Hecht – who has written posts on My Western Wall.
Rafi Hecht is a leading SEO Consultant and Web Programmer, employed full-time at iRISEmedia.com and currently residing in Toronto. He has been in the IT workforce since 2003, and has focused on Search Engine Optimization and Web programming since 2007. He also is a devoted husband and father. His personal blog can be found at http://blog.rafihecht.com.

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