Recently Rabbi Jonathan Sacks blasted consumerism and the dangers it posed . Steve Jobs was the main target by having the world think about “i,i,i,i,i,i,” with the iPhone, iPad, etc.
Another Rabbi in the past have done the same, one of which said that we have turned into cavemen, such as “I this, i that, i turkey.” Even the word “we” today has 2 I’s (Wii)!
The following must be noted:
- With Apple and the iPhone, iPod, iPad, iMac, etc, the “i” stands for Internet. When the first i-Mac came out in 1999, it was an “internet Mac.” Same thing with other Apple devices that connect to the internet.
- Steve Jobs was adopted. Adopted children normally get more attention that natural-born children. Reading his biography, I found that Steve Jobs’ adoptive parents usually gave in to his demands, which is terrible in child-rearing. This selfishness may stem from his upbringing.
- Nintendo’s spelling of “Wii” with two lower-case “i” characters is meant to resemble two people standing side by side, representing players gathering together, as well as to represent the Wii Remote and Nunchuk. Wii sounds like we, implying that the console is for everyone (source: http://www.gamasutra.com/php-bin/news_index.php?story=9075)
- People have always thought about themselves since time immemorial. Dale Carnegie, in his book “How to Win Friends and Influence People,” published in 1936, wrote that people LOVE to talk about themselves and hear about themselves and their own interests from others. The “selfish” issue came WAY before Steve Jobs was born!